Computer Arts magazine have looked back on last year’s most prominent visual aesthetics and predict the trends that will shape design in 2015.
2014 moved away from the ‘heritage’ aesthetic that dominated graphics and branding over the previous few years and made more use of digital technology to shape its art. Four major movements in 2014 were:
1. Digital surrealism – digitally rendered imagery creating 3D effects for flat surfaces.
2. Gaming apps took a new direction with games like Lands End by usTwo which showed that ethereal, digital dreamlike landscapes can be as popular as the aggressive shoot out genre.
3. Generative design, created using generative software and computer algorithms, to customise patterns based on people’s design preferences. Many consider this type of technology is enabling self-expression and uniqueness.
4. Op Art, optical illusions, naturally lending themselves to the digital realm. These were especially brought to life through gifts and short animations.
The trends predicted for 2015:
1. The work inspired by digital technology will continue into print.
2. Retro influences will be taken from the 80’s and 90’s e.g. early computer graphics, bad taste and iconic brand motifs.
3. Sci-fi and space following the launch of major film launches in the genre.